On a trip abroad, I opened my suitcase to find that one of my fragrance bottles had worked itself open. The lining was soaked with a scent I’d saved months to buy, and the rest of my collection had been left rolling around unprotected.
I went looking for the obvious solution: a case designed specifically for carrying fragrance. Something structured, protective, and thoughtfully designed, with a place for every bottle.
Instead, I found makeup bags. Wash bags. Jewellery cases. But nothing made for the one thing in my luggage that was worth more than the luggage itself.
So I made it.
Because when you spend hundreds on a bottle you love, it makes no sense to trust it to a plastic pouch.
Founder, DeeDal London
